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Find and Adopt a Dog Who Looks Just Like...

Find and Adopt a Dog Who Looks Just Like You! Doggelgänger This may be one of the most clever (and high tech!) adoption promotions I’ve ever seen. Pedigree’s New Zealand branch hired design agency Colenso BBDO to come up with a new way to get the word out on pup adoptions. Using the idea that dog owners tend to look like their pets, Colenso teamed up with NEC to develop Doggelgänger, “Human to canine pairing software, designed to connect real homeless dogs to their human doubles.” The site uses NEC’s facial recognition technology, normally used for anti-terrorism and...