Pawesome readers may already have heard of No-Kill L.A. (NKLA), a coalition of organizations and individuals, led by Best Friends Animal Society, dedicated to making Los Angeles a no-kill city. It’s an ambitious, admirable, and amazing undertaking. And I think their advertising is incredible.

Led by advertising legend Lee Clow – most famous for Apple Computer’s 1984 commercial – and a team at TBWA’s Media Arts Lab, these ads intend to raise awareness about adopting shelter pets, and the importance of spay/neuter. NKLA’s mission is to reduce the 17,000 healthy and adoptable pets euthanized in L.A. every year down to zero by 2017.

Billboards and print advertisement feature stunning black and white photos of dogs and cats. Many of the ads show only the Best Friends icon and the No-Kill Los Angeles’s website, NKLA.org.

Have any readers in the L.A.-area seen any of the billboards themselves? We’d love to see a photo if you have any.

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