Earlier this month, Pawesome pals Blanket ID started a new fundraising project. Under the FundsForever Program, companies, retailers and animal welfare organizations can create their own custom tags, and sales from those tags will go to a non-profit organization that the organization has chosen as its “forever” beneficiary. Cate at Blanket ID says, “We hope it will create awareness for the charity, an ongoing stream of funds and also act as another bond with supporters.” One of Blanket ID’s first participants is Sniff Dog Hotel in Oregon. It created some cute tags with its iconic logo (it’s the top right one in the photo above) and sold them to benefit a charity called Fences for Fido.

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